Unless you were raised by wolves, someone has told you to Listen to your Mother! at one time or another. Not a bad piece of advice, especially for brain-addled teenagers with an unbridled passion for cars and motorcycles like brothers Justin and Jarrod Del Prado.

“My mom always said, ‘You need to go to school, get a good job and work your 401Ks.’ So we did: We got corporate jobs in finance fairly young, were promoted two or three times, bought houses, and it’s crazy, but 15 years went by just like that,” says Jarrod. “One night after work we were watching Fight Club and when Brad Pitt’s character, Tyler Durden, said, ‘You're not your job. You're not how much money you have in the bank. You're not the car you drive. You're not the contents of your wallet. You're not your f@&#ing khakis.’ We looked at each other, realized we were both wearing our work khakis and it hit us like a bomb. We had become institutionalized and any fun we were having was on weekends working on motorcycles and cars. That’s when we realized that corporate life and all the trappings are like a slow lobotomy.”

Luckily there was a cure for what most people would consider irreversible. Justin was obsessed with doing over Ironhead Sportsters and had gotten so busy that he just said “Screw it” to corporate life and started a full-time business, DP Custom Cycles. Jarrod spent time helping his brother at the shop until he too said “Screw it” and became a full-time partner. With a business plan in place to make “Built by the workin’ man for the workin’ man” custom motorcycles, the Del Prado boys have been busier and happier than they ever were, and even Mom can’t find a bad thing to say about their new career paths...